Author Archives: Ekhiñe Graell

The uses of product placement

Llevar el contenido de marca al siguiente nivel: Aprovechando las plataformas móviles

Although product placement is riskier than conventional advertising is becoming a common practice to place products and brands in the mainstream media like movies and TV broadcasts, computer and video games, blogs, magazines, books, radio, Internet, mobile phones, etc. Due to the fragmentation of media and declining advertising effectiveness, product placement is becoming an increasingly […]

10 keys to a better branded entertainment

Factores a tener en cuenta para determinar el valor de una marca

Following the rejection of conventional advertising by consumer, branded entertainment arises, a type of advertising that before selling consumer needs to be captivated, entertained and we have to make them enjoy. The branded entertainment is not new, certain brands have used for many years. The novelty of this technique is that it is becoming increasingly […]

Privacy in the marketing: permission marketing

Most marketing activities have an intrusive character, in other words, they are developed regardless of the opinion of the consumer. Moreover, are often based on unilateral communication processes in which the communication parameters are not defined by the person who receives the communication. For example, the advertisement on television is broadcast at a time chosen […]

Brand engagement and branded content in the digital marketing

Elaboración de contenidos de calidad para hacer crecer tu audiencia

The branded content will help us convey our brand experience to our audience, but how? That is the key to our success. The traditional marketing designed the product or service considering the advantages it offered its audience and companies focused on the features and benefits of its products or services. In the new context of […]

Content strategies for your brand

Cómo maximizar la visibilidad de la marca con la creación de contenidos

Content strategies are essential to position a brand, consolidate it and give more value to your brand! In this new landscape where communications has diversified and where brands are presented in spaces where the public is, it is necessary but essential, that brands being transformed into real editors. This is not to create content for […]