In this mobile world, brand contents must be adapted to new technologies, insert your brand on mobile devices.
Users of mobile devices have increased significantly in recent years. The number of population with an Internet connection on their phones, tablet or PDA’s is being increased. Due to this, the form of communication has changed drastically. Thus, brands should consider this change and adapt to it. In this text we will know how to adapt to brands this mobile world and what considerations should we take to it.
According to Morgan Stanley Research study, at the end of 2013 mobile Internet users will surpass PC users, notebook and laptop computers. Actually are 1966 514 816 currently mobile devices users with Internet access, representing 28% of the world population. Given this, brands should change their content strategy and consider inserting quality content in the world of mobile devices. Our branding has to be inserted in these devices with a good branded content. Discover some techniques of how to insert this branded content in a mobile world.
A mobile device is a personal thing; most people bring it up along with keys and the wallet and it is rarely forgotten at home. 5282 000 000 people have a mobile device, 76% of the world population. The phone or tablet has become an indispensable part of the life for many people and if companies want to be in the vanguard must be present in it: consumers are already mobile and business people should also be. It is more likely that your company is already inserted in the web world; if so, you just have to go one step further and move to the mobile world.
Where to begin?
The most important and most basic is to adapt your website so it can be viewed on mobile devices. This will allow mobile users see your page in a more comfortable, efficient and faster way than in the original webpage. However, this adaptation does not mean simplifying the content provided on your PC web, the content should be the same, only adapted to a mobile device. After optimizing your website for mobile devices is extremely important to position it, you must ensure the visibility of your mobile website by an appropriate content in the same way you do with the computer pages.
The mobile application, other form of branded content management
Although it is something more complicated than adapting a website, mobile applications are another tool to create content related to the brand. Users of handheld devices tend to download a large number of applications: in 2011 Android Market had a total of 10 million downloads. A mobile application linked the mobile users to our brand; in this way, we will be close to our customers and offer them a useful service. This service can create a closer connection between consumers and brand and in this connected world we can help increase our number of satisfied customers.
It is necessary for our business to adapt to the mobile world. If we want our brand to be present among portable device users we have some tools, such as the adaptation of web pages for mobile devices and creating an application linked to our brand.